To ensure that you’re achieving your goals, look for an accountability partner.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Kate Volman discusses the impact that having an accountability partner can have on your goals. Accountability is the best way to stave off making excuses. If we know someone is going to ask us whether we completed something, we will feel compelled to do it. It’s also often the case that when a person actually starts a project, energy and momentum follows. An accountability partner can help push you to not only start, but assure we continue to make progress on that one thing we’ve been putting off for way too long.
Click the video to hear more.
Related: How to Simplify Your Decision-Making Process and Find Success Faster
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Amazon Fire, Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
Click here to become a part of this growing video network.
Enjoy the benefits of cannabidiol through your morning cuppa Joe.
2 min read
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.
CBD has quickly grown into a multi-million dollar industry, all thanks to anecdotal (and even scientific) evidence that the cannabis compound can help alleviate anxiety and depression, relieve pain, reduce acne, and treat a slew of other health issues. Now industries have been cashing in on the trend and have begun selling CBD-infused products from cosmetics, gummies, tea, soda — and now, coffee.
Thanks to the Buddha Beans CBD-Infused Whole Coffee Beans, you can now enjoy the benefits of cannabidiol through your morning cuppa Joe. The bag is filled to the brim with beans injected with 100 percent organic, non-GMO CBD that was extracted naturally from USA-grown hemp. As for the taste? These organic Mexico single-origin coffee beans offer a smooth, mellow roast with low acidity. They contain delectable notes of dark chocolate, hazelnut, and citrus, making for a delicious start to your day.
Make your mornings more relaxed with the Buddha Beans CBD-Infused Whole Coffee Beans. For a limtied time, grab one of these bags:
Why you’ll need to create a schedule and stay focused — or quickly find yourself out of work
5 min read
Opinions expressed by Entrepreneur contributors are their own.
The following excerpt is from Laura Pennington Briggs’ book Start Your Own Freelance Writing Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound
The freedom of freelancing makes it easy to think that you can work whenever you want to, right? Although this is true, it’s going to require a lot of self-discipline, especially as you move out of a traditional work environment and into a freelance one. Many well-meaning freelance writers struggle to get their business off the ground after they leave a traditional job and don’t have a plan in place for that transition.
If you’re like me, one of the biggest reasons you’re looking to grow a part- or full-time business as a writer is because you don’t like being on a schedule. While you don’t have to commit to spending 9 to 5 in front of your computer every day, having clear working hours helps you stay focused and ensures that you can begin stacking up those small wins.
Related: The 9 Skills It Takes to Succeed as a Freelance Writer
Some of your key tasks will include:
Researching
Communicating about instructions and deadlines with clients
Writing
Editing and proofreading
Delivering work to clients and sending out invoices
Answering questions from clients
Completing revisions for clients
Sending out pitches to prospective clients
Posting content on your blog or your LinkedIn profile to attract new business
All these activities can be extremely valuable for developing your freelance writing business, but all of them are also unique tasks, which is why dividing them and blocking out your schedule is a solid way to accomplish each of your ongoing goals.
When you build your schedule as a freelance writer, it will vary based on whether you have existing obligations (school, parenting, work) that pull away a lot of your focus. You can probably find some time at night, on weekends, and in other pockets, such as when you have child care. Once you know all the possible hours you have free, do your best to schedule your freelance writing activities for when you are most focused during those available hours.
You know your body best, so try to mesh up all the open time in your schedule with the time when you’re most likely to be alert. I loved early mornings because no one else was up and I could use a lot of my brain power in the 90 minutes before starting my day job, but for you, there might be a critical hour after you put the kids to bed for the night when you can get the most done.
Dividing your time as a freelance writer
Speaking of schedules, one of the most important distinctions between a new freelance writer and an existing one is the amount of time spent on marketing activities vs. the time spent doing client work. In the beginning of your freelance writing business, you’ll spend approximately 80 percent of your time marketing the business and only 20 percent or less completing client projects. This is simply because you haven’t built up your client roster yet and need to drum up a lot of business.
To ramp up your new business, the best thing to do is to create a schedule for your marketing. Otherwise, it’s easy to feel overwhelmed and fall short when landing clients. Since marketing is the most important aspect of your new business, a schedule keeps you accountable.
One of the easiest ways to stay on top of your marketing goals in your freelance business is to make a time-based commitment or a pitch-based commitment. Having specific numbers to reflect on gives you something to work toward and can also help you redirect your efforts if you’ve fallen off track.
As you develop a numeric goal, be realistic. While it might be exciting to think about the prospect of sending 50 pitches in a week or carving out 15 hours in your schedule to market your freelance writing business, far too many new freelancers shoot for the moon and are never able to keep up with the rigorous schedule they’ve established.
Related: 3 Ways to Attract Top Freelancers to Your Company
Even 30 minutes a day of marketing activity can make a difference, but only if you do it every day. Remain committed, and don’t get deterred from hearing “no” from prospective clients. Eventually, you’ll convert people into paying customers and develop those trusting relationships that can lead to future work, referrals, and testimonials.
In the beginning of your freelance writing business launch, it will seem as though all your efforts are spent on marketing, but this is the greatest way to build momentum. A small bit of work accomplished every day and every week will begin to compound on itself and set you up for success in the future.
Make a numeric goal that you can stick to. Realistically, how many minutes or hours per day can you dedicate to marketing? And what will be the most efficient way to schedule those particular minutes to get the most out of them? You might need to, for example, remove all distractions from your desk, phone, or mind during the time you market.
Don’t bother learning about what the tech can do until you have a firm grasp on what you really need done.
5 min read
Opinions expressed by Entrepreneur contributors are their own.
Everyone wants to sell more, but not everyone does succeeds. With so many new sales tools flooding the market, growing companies struggle to distinguish the genuinely helpful from the borderline useless.
No company has unlimited time and money to test every tool to determine which ones work best. Instead of following the process of elimination, businesses should work to improve specific areas within their sales processes. Focusing on function helps sales leaders organize their priorities to determine which tools they need and which they can live without.
Consider the following trends in sales technology and how your business could benefit from smarter tools:
1. Relevance beats variety.
Why do sales technology companies insist on packing their products to the brim with features only a handful of businesses need? Most businesses don’t need enterprise-ready solutions with endless functionality and customization deeper than the Mariana Trench. Owners of growing companies should think less about what potential sales tools can do and more about how to use technology to simplify the customer journey.
Regie, a tool that automates sales busywork to create more meetings with qualified leads, helps businesses skip the noise and spend more time on sales-relevant activities. “Why water your lawn with a firehose when a sprinkler system would do a better job?” wrote Regie CEO Jeff Winters. “Growing companies only have so much money and time. The tools they use should help them make the most of their limited resources, not overcomplicate their sales processes.”
Even companies with aspirations of major growth don’t need overly elaborate technology to get the job done — even if that’s the convention. Practical tools that fit both budget and audience deliver better results and create fewer headaches for sales teams.
2. Even the smallest operation needs a CRM.
Salesforce and other big-name CRM products cater primarily to enterprise companies, but smaller businesses have customers and prospects, too. Rather than keep track of leads and opportunities in spreadsheets, businesses of all sizes should use CRM solutions to improve their sales processes.
Robust solutions require robust budgets, but growing companies don’t need to shell out big bucks for a comprehensive CRM. HubSpot CRM, for example, costs nothing and provides all the functionality startups and small businesses need. Companies can add up to a million contacts with no time limit or expiration date, and setup takes little time to complete.
“Sales reps want to focus on selling rather than learning a new system,” wrote HubSpot trainer Sheena Chatterjee. “You can save time for your teams by setting up pieces of the system for them. This way, there’s minimum setup required of your reps, and they can start selling in the system faster.”
Related: Don’t Upgrade Your Enterprise CRM Until You’ve Reached These Milestones
3. Data is good, but clean communication is better.
Every company in 2019 collects data, but many companies fail to communicate that data effectively between departments. When that happens, marketing efforts go to waste, and sales teams feel frustrated by their inability to use the insights they receive.
“Not knowing how much information is internally available is a pretty common problem for companies with departments that don’t talk to each other,” wrote Chelsi Nakano of presentation tool Prezi. “So, promote and share information as it comes in and make sure you’re doing it in an engaging way (hint: not with bullet points).”
Sales and marketing teams must learn to communicate better to make the most of the data they collect. Tools like Prezi can help marketers and salespeople streamline communications, create cleaner presentations and empower each other’s success.
Related: Play Nice: 3 Ways to Get Sales and Marketing to Team Up (Infographic)
4. Talking robots start the process.
Artificial intelligence has infiltrated every business function in 2019, sales included. Chatbots act as frontline sales agents to help businesses bring in and qualify more leads. They never get tired, always deliver consistent information and tirelessly help prospects make a smoother transition from consideration to purchase.
Chatbot company Intercom specializes in startup lead prospecting. Site visitors can speak with bots as they browse, and Intercom’s system delivers different messages based on user behaviors. In an era where consumers have become accustomed to doing business on their time, always-on tools play a big role in sales success.
“We now live in an on-demand world where potential customers can research and buy everything they want with just a few clicks, changing the nature of the game for marketing and sales teams,” wrote William Holden, associate SDR manager at Intercom. “Lengthy contact forms and cold-calls are a thing of the past.”
Related: How AI is Changing the Face of Customer Service
As sales tools become more sophisticated and effective, the trends begin to point in one direction: connection. People crave real engagement on topics that matter to them. Whether prospects start the conversation with a chatbot or through a blog post, the most successful sellers in 2019 and beyond will be the ones who provide relevant, consistent communications.
A ‘sewing machine-like’ robot implants threads directly into the brain.
4 min read
This story originally appeared on Engadget
While we waited for Neuralink to present the progress it’s made over the last couple of years in brain-computer interface technology, the New York Times and Bloomberg published information from an early briefing and it’s stuff that’s straight out of science fiction. The Elon Musk-backed company claims its “sewing machine-like” robot will be able to implant threads deep into a human brain.
The results so far come from testing on lab rats implanted with as many as 1,500 electrodes, which, everyone should be warned, may or may not transfer smoothly to work on humans. If it does work, Neuralink says its intention for the technology at first is to do things like help amputees, or restore the ability to see, talk and listen. Of course, as Elon has said previously, he believes that connecting our brains to computers will eventually be the only way to keep up with the progression of artificial intelligence, so while things may start here the plan is for something much more powerful.
One big reveal is that it “hopes” to begin working on human subjects as soon as the second quarter of next year. In the picture above, that was shown during the presentation, that small protrusion at the bottom right with the arrow pointing to it, is the size of the thread that it actually hopes to implant.
According to the article, its bundles of flexible threads are about one quarter the diameter of a human hair, implanted using needles to avoid blood vessels on the brain’s surface. Then the embedded sensors capture information and send it to a receiver (the chip above) on the surface of the skull. From there it transmits wirelessly — Elon Musk said it could Bluetooth the information to your skull. Right now implantation requires drilling holes, but researchers hope in the future they can use lasers to avoid “unpleasant” vibration.
The pod itself is worn behind the ear, with the wireless, battery and other hardware in there.
Whether or not this can work in humans is, again, still unproven, and also whether or not the wires can hold up over time. Whenever tonight’s event at the California Academy of Sciences actually begins, hopefully we’ll find out a few more answers. You can watch the livestream embedded below.
According to Musk, its current v1 4x4mm chip is capable of 10,000 electrodes with “read and write” capability, which he says is more than 1,000 times the number of the best deep brain interface currently available for Parkinson’s treatment.
Neuralink president Max Hodak went on to explain why it’s embedding sensors directly into the brain, near but not in neurons. Simply, it’s the only way to send and receive the information necessary, from “spikes” of activity. A neurosurgeon is also part of the presentation, showing off some videos of the implantation technology, and how its robot can install thousands of wires directly into the brain while avoiding tissue damage and bleeding. Eventually, they’d like to do it without shaving the patient’s head, although he acknowledged that the first operations will be more like current deep brain implants.
Further presentations explained even more about how all the technology works, and a paper will be released shortly with more data on what they’ve achieved so far. One note Musk revealed during a Q&A session is that “a monkey has been able to control the computer with its brain,” in response to a query about animal testing and the results so far. Less surprising is his assertion that two people with the implants could use them to communicate “telepathically” — once the technology is working two-ways in the brain that’s about what we’d expect.
Dummy models of all three iPhone 11 handsets suggest nothing much is changing apart from the new camera bump, which is certain to divide opinion.
3 min read
This story originally appeared on PCMag
Apple hasn’t been able to keep new iPhone designs from leaking ahead of a launch for several generations now, with the iPhone events becoming simply confirmations of what we already knew. This year, it looks like Apple will be confirming the iPhone 11 is more of the same, but with the addition of an unusual square camera bump on the back of the phone.
We’ve heard rumors of a camera upgrade on the iPhone for a while now, with leaked case molds back in May suggesting a square camera bump. Now, as 9To5Mac reports, YouTuber MKBHD managed to get his hands on dummy models of all three iPhone 11 handsets and his video shows us how bad, or good depending on your tastes, the square camera bump looks.
What you’re seeing is the purported iPhone 11, iPhone 11 Max and iPhone 11R, with both the 11 and 11 Max sporting three rear camera lenses including a new ultra-wide angle lens. The iPhone 11R is the budget iPhone, sacrificing one lens to hit a lower price point, but retaining the same size camera bump with the flash in a different location.
Regardless of what you think about the new camera setup on the rear of the phone, if these dummy models are the final design, then it’s more of the same from Apple. The only noticeable visual difference is the camera bump. The iPhone 11 retains the same design, same layout, same notch, same lack of USB-C, and most likely the same pricing.
What we should expect under the hood is a faster processor, faster sensors inside the notch, and the iPhone becoming an even more impressive digital camera replacement. If photos aren’t your focus and you own an iPhone XS or XS Max$1,064.50 at Amazon, then the choice to upgrade may come down solely to the design.
As the design is mostly the same and the new square camera bump will divide opinion, many iPhone owners could opt to stick with their iPhone XS and wait for the iPhone 12. That wouldn’t be great news for Apple who already suffered a dip in iPhone sales last year suggesting we have reached peak iPhone. Apple also deciding to not share sales figures anymore was very telling.
Are you an iPhone owner considering an upgrade to the iPhone 11 later this year? What do you think of the square camera bump?
The founder of this biotech company explains how he was able to change careers and pinpoint his passion.
2 min read
Opinions expressed by Entrepreneur contributors are their own.
In this video, Entrepreneur Network partner Mars Discovery District speaks with Carlo Perez about when he realized he could achieve more than his current positions in tech. Today, Perez is the CEO of Swift Medical, which uses smartphone technology to scan the area around a wound and reconstruct the image into a digital, 3D model.
Perez recounts a particularly formative conversation when he was told to “do something better.” These three important words drove him to find something that would invigorate him, eventually leading to where he is now.
Perez recommends seeking out a singular passion that you can pour everything into, because that passion will show, and the people around you will follow your motivated behavior.
Click the video to hear more.
Related: How a Surprise Round of Funding Suddenly Saved This Company From Extinction
Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.
If it’s your job is to be the smartest person in the room, find someone even smarter to guide you.
3 min read
Opinions expressed by Entrepreneur contributors are their own.
If you’re the smartest person in the room, you’re in the wrong room. But, what if it’s your job to be the smartest person in the room? That’s a challenge any expert may face, no matter what their expertise. Which leads to another inherent problem with expertise — it’s tempting to always go backwards and revist what you’ve already experienced, as opposed to trying new approaches. When you get that feeling, consider it a trigger to seek a mentor. I’m glad I did.
Related: Entrepreneur Insider Video of the Week: How Storytelling Drives the Purchase Process
After years of working in client-facing roles at companies including Facebook and Adobe, I started my private consulting practice. Although things have been going well, I recently felt compelled to do something different. However, I didn’t know what “different” meant, or how to go about achieveing it. While watching Mike Koenigs’ Entrepreneur Insider workshop The SuperBeing Breakthrough: Get Paid for Who You Are Instead of What You Do, I knew I wanted to connect with him one-on-one. Mike is a serial entrepreneur, 13-time No. 1 bestselling author, speaker and philanthropist. In fact, he’s raised over $2.6 million dollars for the Just Like My Child Foundation.
During our session, which can be booked on Entrepreneur’s Ask an Expert platform, he helped me develop a plan to increase my revenue and spend more time with my family. He also helped debunk the myth of passive revenue while providing me with a clear roadmap to achieve success on my terms.
Related: 4 Benefits of Finding a Mentor
The plan we developed is as follows:
Repurpose existing content to create a lead magnet
Publish and promote an on-demand course
Launch a low volume, high-impact offering for consulting clients
But, knowledge uninvested in labor is wasted. Thats why for the next 10 weeks I’ll be sharing my progress towards goals Mike and I outlined via Entrepreneur.com and Instagram. You can join in by posting your own goals and progress as an Instagram story. Each week, we’ll share posts from various participants on Entrepreneur’s Instagram. Learn more and sign up here.
Related: This Beverage Entrepreneur’s Mentor Pushed Her to Pivot, and Now Her Business Is Ready to Bloom
You can watch my mentoring session with Mike above; I’m sure many of you will pick up some valueable tips you can immediately implement.
Kevin Curry, author and founder of the 2 million+ member community Fit Men Cook, talks about his unexpected pivot in lifestyle and business.
2 min read
When you meet the high-energy and hilarious fitness author and expert Kevin Curry, it is hard to imagine the vastly different version of himself that existed not so long ago. As Kevin tells it, back around 2012, he was depressed and overweight — unhealthy mentally, physically, spiritually, and everything in-between.
But after taking a hard look at a photo of himself that a friend posted on social media, Kevin said, “Enough!” and he decided to do something about his health. As he describes on his website Fit Men Cook, “I went to a half-price book store, bought every single book about dieting and started studying nutrition.” He started cooking his own meals, experimenting in the kitchen with different proteins and veggies to create dishes that were simple to make, inexpensive, and most important of all, tasty. “I vowed that I would never eat another boiled chicken breast again unless I had to!” he wrote.
Curry took his nutrition and exercise mission online, documenting his fitness journey on a Tumblr blog called “FitMenCook”. His honesty and infectious enthusiasm led not only to a new body but also a new career. Curry, who worked as a manager and analyst at Dell, is now the head of Fit Men Cook, an online nutrition, fitness, health and wellness community that has over 2 million followers around the world. Curry shares his love of a healthy lifestyle via his smile-inducing Instagram page, YouTube channel and FMC app, as well as his first cookbook, which is available now.
On this week’s episode of How Success Happens, Kevin stopped by the Entrepreneur office to discuss his business and shared a couple of easy tips that even the busiest, most diet and exercise-hating entrepreneurs can use to boost their energy and health. Hope you enjoy!
You’re far more likely to succeed if your business disrupts an existing industry rather than starts a new industry from scratch.
7 min read
Opinions expressed by Entrepreneur contributors are their own.
Our world has no shortage of entrepreneurs: As Entrepreneur‘s Grace Reader wrote, citing Kauffman startup index data, each month, about 550,000 ambitious souls launch a business. And all these entrepreneurs no doubt fight for a chance to be the best at what they do, in the market where they do it — from baking the best pastries in town to creating a user experience to rival that of Facebook or Instagram.
Related: Want to Disrupt an Entire Industry? Here Are 3 Tips From the Future.
Sadly, though, 20 percent of businesses fail in their first year of operation and only 50 percent make it into their fifth year, according to the U.S. Small Business Administration Office Of Advocacy. And that reflects what we already know: Most market segments are filled to the brim with competition.
The good news is that you can still outsmart the competitors in your industry, no matter how crowded it may be. Determined and savvy startups find their footing in crammed markets all the time (think: Uber, Zapier or AirBnB, which were all startups not so long ago). Sure, it takes time and muscle, but it’s certainly possible. You just have to know how to do it.
Here are three proven ways to disrupt a well-established industry:
1. Put the power back in your customers’ hands.
Big businesses have massive budgets, hundreds or thousands of employees and a collective bandwidth that makes most operations look puny. Of course they also have thousands or millions of customers that trust them.
In short: They’re big, powerful, and scary.
Sometimes, though, business size creates an environment where customers or users lose control over the business’s product. Given the power of big data and of the high-level managers making the decisions, customers may start to feel that they’ve been left out to dry. Which might be why 42 percent of consumers claim to distrust big brands, according to research by Ipsos Connect and Trinity Mirror Solutions.
In this regard, 36 percent of smartphone users said they agreed with the statement, “I know that by agreeing to the terms and conditions I am giving permission for them to use my personal data, but I don’t feel like I have a choice,” according to research by Mobile Ecosystem Forum.
That kind of consumer frustration is also the likely reason why companies like Uber and AirBnB were able to exploit their respective bloated taxi and hotel industry segments by putting power back into consumers’ hands. They gave the user more options and created a free-market review system around drivers, hosts and users, all of which encourages better-quality service. Already, Uber reports having 91 million riders and three million drivers. And AirBnB reports 500 million guest arrivals to date.
2. Target an under-served market.
Every business has a target market. And, as time moves forward, that market adapts, user demands change, and only some big industry competitors keep up (after all, most are big and cumbersome, and change is hard).
Think of the CEO of Blockbuster, Jim Keyes, and his famous last words to The Motley Fool in 2008: “Neither RedBox nor Netflix are even on the radar screen in terms of competition.” His market was changing, and big ol’ Blockbuster wasn’t willing to adapt, so it died, allowing companies like Hulu, RedBox (for a time) and Netflix to take its place.
Related: Nobody’s Listening. Here’s How to Actually Disrupt an Industry.
Also consider the current social media environment. Monkey — a new social media app that grew more than 1,200 percent in 2017, (as Inc. reported) — believes that other social media platforms have failed to adapt to the needs of a growing market. Specifically, Gen Z. Millennials grew up with Facebook and Instagram and still use those platforms regularly, but today only 9 percent of teens list Facebook as their preferred social media platform, according to Business Insider. Monkey seeks to attract that same younger, under-served market by incorporating Gen Z-specific fashion and pop culture right into its app.
As Allen Loh, the head of growth at Monkey, explained to me in an email: “Gen Z grew up with the front-facing camera and being proud of their favorite streetwear brands like Off-White and Supreme. You can’t be cool to both the parent and the teenager at the same time. You need to create an ecosystem where teens feel exclusive to the older generation and [where] the brand really gets them. And fashion is one of the best ways to connect.”
Is it working? Well, it seems to be. Monkey currently sits at No. 8 in the iOS U.S. Social Ranking Chart, as reported by SensorTower, with 85 percent of its user base under the age of 22, according to Inc. Your business can do the same thing: Fnd a market that big competitors are neglecting and serve its members better. You might just find yourself at the top of the pack.
3. Reverse your market’s typical business model.
When an industry grows large and well established, typically a single recurring business model crops up. Take the social media industry, for example. Nearly all its existing platforms allow you to create an account for free, but users must sacrifice their personal data to advertisers, in return. Facebook’s real “customer,” after all, is the advertiser … and the user is the product.
Consumers don’t like that business model very much: According to Pew Research Center, 91 percent of Americans surveyed agreed or strongly agreed that consumers have lost control over how their personal data is collected and used by social media companies, and a shocking 80 percent of people expressed concern about what they saw as flippant use of their personal information.
This negative consumer response is opening a gap for new startups and services to rise through the ranks: YouTube RED now allows viewers to pay for a subscription and eliminate all advertisements from YouTube videos they watch. And, flipping the script, DuckDuckGo is a search engine rising in popularity apparently because it doesn’t profit from searchers’ data the way Google, Bing, and Yahoo! do.
In an inerview, Jag Singh, the founder of Vid — a social media app that allows users to monetize from their own content (the way advertisers typically do) and even choose what content the app can and can’t see — expanded my understanding of this concept. “I think that when you see an industry which is using consumers to profit, rather than serving those consumers, I think that’s an easy industry for entrepreneurs to exploit,” Singh said. “All you have to do is flip the business model and make the consumer the customer again rather than the product. And consumers crave that.”
Related: Why Disrupting an Industry Is Overrated
So, again, let’s suppose you’re trying to grow a thriving business in a busy market. By using the three lessons above, you can pull it off. Remember, put the power back in the customer’s hands, target an under-served market, or flip the popular business model on its head. That way, you might just become one of the well-established industry competitors yourself.
How To Become Marketing-savvy By Reading Internet Marketing News
One of the recent trends in entrepreneurship and business management is recognition of marketing importance. Nowadays, according to digital marketing news articles, this field is capable of driving business strategies and creating new touchpoints with customers in unprecedented ways. Therefore, for anyone even remotely related to the field, reading digital marketing news should become an obligatory daily routine for ultimate later success.
Whether you are working in the marketing department of a product or service company or trying to create a personal brand, there is no way you would want to miss the latest online marketing trends. These are comprised of many more aspects and categories like social media marketing news, trending SEO news and obviously everything new in digital marketing.Whatever seems closer to you, for ultimate understanding all are worth paying attention to.
Self-educating Strategies With Digital Advertising News
To begin with, the ability to self-educate oneself is one of the most valued skills nowadays. It is crucial for everyone professional in any of the industries to constantly keep updated on the recent trends and changes. From its inception, the Internet literally set advertising activities on their ears. Now, unless you understand top digital marketing trends 2019, no value can be added to the company’s activities.
To help you structure the learning process, we have gathered a few news categories obligatory for self-study and daily review:
brand marketing news: with both company and personal brands being often triggered for customer’s purchasing decisions, these have to be properly built and maintained. To this end, understanding of how the greatest market players achieve it is key to success;
social media news: with social media becoming the most important communication channel, their maintenance and management have never been so crucial. Again, by grasping the successful experiences of others and keeping track of the most efficient methods of communication through these channels, one can achieve unprecedented success;
digital marketing news:digital opens up countless opportunities for businesses and companies. To drive these and reap substantial benefits, being aware of the developments is the main strategy to do so.
google SEO news:given the rise of e-commerce and online shopping, the Internet becomes the main platform for buying and selling things. To make sure that your company, blog or any other activity is visible enough, SEO trends 2019 should be accounted for and implemented.
All in all, whether you are a professional advertising specialist or just a beginner, reading about digital advertising and news SEOwill help you perform better and more consistently in the long run.
