We Need to Stop Sucking at Customer Service

There is always room for improvement at meeting consumer needs. September 24, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. In 2018, sales-and-service-solutions company NewVoiceMedia released the shocking findings that businesses were losing $75 billion dollars a year because their customer service wasn’t good enough, up from $62 billion in losses the year before. That's a scary trend, but why is this happening? The prize is certainly big enough, so why can’t companies stop sucking at customer service? ...

Cannabis Firms, Policymakers Must Work Hand-In-Hand, Ex-Canadian Prime Minister Says In MJBizConINT’L Keynote

Canadian Prime Minister Kim Campbell boldly says the marijuana companies and policymakers must work together to educate and debunk stigmas around the industry. September 23, 2019 3 min read This story originally appeared on MJBizDaily Marijuana companies must take an active role in working with policymakers, says former Canadian Prime Minister Kim Campbell.Businesses can impact cannabis public policy by providing the knowledge needed to help policymakers dismiss old language and beliefs about cannabis and replace that with new knowledge.That was ...

Why Today’s Best Business Leaders Look to Stoicism

An entrepreneur's guide to this ancient Greek philosophy. September 23, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Ask entrepreneurs to name their biggest challenge, and you’ll hear plenty of answers: decision-making, prioritizing, staying positive, maintaining momentum. The list goes on. As you may already know, starting and running a business is not for the faint of heart. Now ask those same entrepreneurs whether they have a framework for managing these challenges, and they might have a ...

3 Reasons to Pay Attention to Niche Social Networks

Apps like Capture and Wisdo present a massive marketing opportunity. September 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. Social-media groups provide an ideal space for people to unite and interact based on common interests. Instead of passively sifting through irrelevant content on a general feed, users can participate in conversations related to their specific needs. For businesses, social-media groups present a massive opportunity for brands to connect more intimately with their target audience. Rather ...

Why Struggle Is a Good Thing, Even If We Never Want It

It doesn't seem like it now, but struggle makes you better in more ways than one. September 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. “It’s okay to struggle. That’s how you get stronger.”That was wise career advice from … my Pilates instructor. Of course, she was talking about struggle and building physical strength, but the same principle applies to career-building too.Struggling sucks. No question. Sure, we know it’s an inherent part of life, and ...

Why the Internet’s Infrastructure Is About to Be Disrupted

And how that could create opportunity for savvy entrepreneurs. September 23, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The internet was originally designed by U.S. military researchers to establish a communications channel in case of nuclear war. Sixty years later, the indexed web has spawned more than five billion pages, and American adults now spend 11 hours a day staring at screens, according to Nielsen.The web intersects every area of modern life, but there are problems ...

I Smoked A Black Market Vape. This Is Why I’ll Never Do It Again

Current federal policies are bolstering the markets for potentially dangerous illicit products, and one woman shares her terrifying experience. September 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. Recently, I was offered to hit a vape pen outside of a Baltimore nightclub; little did I know, it ended up being from the black market.The vape was supposedly 300 mg of THC, and I was forewarned that the terpenes were strong. One hit and I immediately ...

How to Market to Millennials in 2019

Here's a hint: Milliennials are no longer kids. September 23, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. The time has passed for curmudgeon outrage over avocado toast. “Millennials” is now just a loaded epithet for “adults under 40.” They’re buying houses, establishing careers and raising a new generation of kids.As such, their needs are evolving. “The oldest millennials are starting to think about what their next stage of life looks like and making decisions that look ...

We Asked Hundreds of Millennial Investors Which FAANG Stock They’d Own If They Could Pick Only One, and Virtually None Said Facebook or Netflix

Markets Insider asked hundreds of millennial investors which FAANG stock they'd buy if they could choose only one, and virtually none said Facebook or Netflix. September 23, 2019 4 min read This story originally appeared on Business Insider Out of 322 panel respondents, only nine said they'd choose Netflix ahead of its mega-cap tech brethren Facebook, Apple, Amazon, and Google/Alphabet. That's not 9 percent, that was literally just nine out of 322 people. Facebook fared even worse, drawing just seven selections.On ...

How Fintech Innovations Are Making Payments More Efficient

Smart entrepreneurs can tap into its various facets to build successful businesses. September 23, 2019 3 min read Opinions expressed by Entrepreneur contributors are their own. By using innovation to make exchanges more efficient, secure and convenient, fintech -- or financial technology -- sits advantaeously at the intersection of two cornerstones of human enterprise. And over the past few years, there has been a marked increase in the amount of investment channelled into the growing sector, resulting in several new concepts that are ready ...

How To Become Marketing-savvy By Reading Internet Marketing News

One of the recent trends in entrepreneurship and business management is recognition of marketing importance. Nowadays, according to digital marketing news articles, this field is capable of driving business strategies and creating new touchpoints with customers in unprecedented ways. Therefore, for anyone even remotely related to the field, reading digital marketing news should become an obligatory daily routine for ultimate later success.

Whether you are working in the marketing department of a product or service company or trying to create a personal brand, there is no way you would want to miss the latest online marketing trends. These are comprised of many more aspects and categories like social media marketing news, trending SEO news and obviously everything new in digital marketing. Whatever seems closer to you, for ultimate understanding all are worth paying attention to.

Self-educating Strategies With Digital Advertising News

To begin with, the ability to self-educate oneself is one of the most valued skills nowadays. It is crucial for everyone professional in any of the industries to constantly keep updated on the recent trends and changes. From its inception, the Internet literally set advertising activities on their ears. Now, unless you understand top digital marketing trends 2019, no value can be added to the company’s activities.

To help you structure the learning process, we have gathered a few news categories obligatory for self-study and daily review:

  • brand marketing news: with both company and personal brands being often triggered for customer’s purchasing decisions, these have to be properly built and maintained. To this end, understanding of how the greatest market players achieve it is key to success;
  • social media news: with social media becoming the most important communication channel, their maintenance and management have never been so crucial. Again, by grasping the successful experiences of others and keeping track of the most efficient methods of communication through these channels, one can achieve unprecedented success;
  • digital marketing news: digital opens up countless opportunities for businesses and companies. To drive these and reap substantial benefits, being aware of the developments is the main strategy to do so.
  • google SEO news: given the rise of e-commerce and online shopping, the Internet becomes the main platform for buying and selling things. To make sure that your company, blog or any other activity is visible enough, SEO trends 2019 should be accounted for and implemented.

All in all, whether you are a professional advertising specialist or just a beginner, reading about digital advertising and news SEO will help you perform better and more consistently in the long run.