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Facebook Responds to New Zealand Shooting With One-Strike Policy on Live-Streamed Content

Facebook Responds to New Zealand Shooting With One-Strike Policy on Live-Streamed Content

DIGITAL MARKETING NEWS

Facebook Responds to New Zealand Shooting With One-Strike Policy on Live-Streamed Content

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The social network is tightening the rules around content that violates its rules and policies.


2 min read


This story originally appeared on PCMag

Facebook in March failed to block a live stream of the New Zealand terror attack, forcing it to review the system and come up with something better. Today we found out what that is.

Guy Rosen, Facebook’s VP of Integrity, says the company will be much more strict going forward when it comes allowing live-streamed content. More specifically, Facebook accounts will now face a one-strike policy regarding the posting of content that breaks the rules.

Violating Facebook’s Community Standards or breaking the rules regarding the network’s Dangerous Organizations and Individuals policy will result in Facebook Live restrictions for a set period of time. That period will be determined by how serious the violation is and whether it is a first offense or not; an example given as to the length of a typical ban was 30 days. If your account is restricted on Live, Facebook also intends to apply a similar restriction on that account’s ability to create ads.

By “tightening the rules” Facebook is clearly hoping to spot and ban those accounts most likely to start a live stream with horrific content. At the same time, $7.5 million is being invested in new research partnerships to improve image and video analysis techniques.

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