How These Athleisure Founders Integrated Philanthropy Into Their Business

How These Athleisure Founders Integrated Philanthropy Into Their Business

These sportswear designers talk about building a brand community and working toward a positive cause.

September
18, 2019

2 min read

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In this video, Entrepreneur Network partner Business Rockstars speaks with the co-founders of the athleisure brand, Legend, to discuss their ability to leverage their resources to build a philanthropic brand. Part of their winning formula includes working with high-performing athletes and using the training facility owned by NBA star, Kobe Bryant.Additionally, the brand’s melding of athleisure and high-quality cuts and fabrics help differentiate the product.The team admits they have also experienced their moments of self-doubt — especially when putting something new and unexpected out into the market. To combat uncertainty and build goodwill among their fans, the Legend founders focus on building a thriving brand community by turning to their resources and celebrity connections. Click the video to hear more. Related: If You Want to Disrupt an Industry, You Need to Evaluate the Originality of Your Idea FirstEntrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.


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