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How to Tell Your Company’s Story

How to Tell Your Company's Story

DIGITAL MARKETING NEWS

How to Tell Your Company’s Story

The co-founder of Thumbtack, a service that matches local professionals with customers, talks about pitching your company when fundraising.

December
23, 2020

1 min read

Opinions expressed by Entrepreneur contributors are their own.

Marco Zappacosta is the co-founder and CEO of Thumbtack, a service that matches customers with local professionals. In this clip from an episode of “The Startup Story” podcast, Zappacosta talks about fundraising and shares tips for pitching venture capitalists. His tips are:Know your audience and their goalsMake your pitch a story with a narrativeGround the audience in the significance of the problem that will inevitably be solved — and that you and your company are the best solution, and whyStart with the problem, not the productCommunicate clearly that you understand the market, the dynamics, the competitive landscape and how your approach speaks to those specificsRelated: How to Turn Your Idea Into a Business


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