How Your Company Can Have a Positive Social Impact

How Your Company Can Have a Positive Social Impact

Jessica Abo talks with Comcast’s SVP of Community Impact about how leaders can effectively bring about change.

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July
3, 2020

2 min read

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Empowering underserved communities with corporate initiatives has long been a goal of Dalila Wilson-Scott, Comcast SVP of Community Impact and President of the Comcast NBCUniversal Foundation. At the 2019 Social Innovation Summit in Los Angeles, Jessica Abo spoke with Wilson-Scott about how business leaders can positively impact the lives of their customers and employees.Wilson-Scott discusses accessibility programs Comcast has pursued with the help of partner organizations, allowing them to test features with the customers they’re intended to empower. Wilson-Scott suggests company leaders stay true to their business’ values by leveraging corporate culture to plan social impact work and to start by soliciting employee input — programs with employee buy-in are the most impactful. Starting small is another strategy Wilson-Scott suggests to avoid analysis paralysis and help companies understand their social mission. Wilson-Scott discusses the importance of diversity and inclusion at Comcast and how limited access to technology negatively impacts communities of color. One way Comcast addresses this, Wilson-Scott says, is with a representative staff. Wilson-Scott also advises leaders to aim for authenticity, consistency and being present.Related: How WW International Is Trying to ‘Be Better and Do Better’ Right Now


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